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Meta AdsSimple quiz
Zero-Party Seed
Every quiz answer is zero-party data, given willingly. Use a lightweight quiz to collect it, then feed cleaner signals into your lookalikes and retargeting.
Demo: coming soon
How it works
01
Run a light quiz
A simple quiz gathers stated preferences and needs.
02
Capture zero-party data
First-party, consented signals: not guesses.
03
Feed the algorithms
Sharper audiences and retargeting from real intent.
Best for
Performance teams whose targeting is starved of first-party signal.
Not theory, proven
44.4%
cart-to-purchase on cold traffic · GoodieBox
11%
freebie-seekers buying on the spot · VitaminOne
23.5%
of quiz-takers convert · Den Sidste Flaske