Quizshopping: personalized shopping for DTC brands
Quizshopping reads real market and true social signals to reach the 95% other tools ignore: shoppers who don't know they're in the market yet, or don't know your solution exists. The Brain detects the genuine pain points and desires behind every shopper, speaks them back in their own language, and matches the one product that fits.
Input
Real market signals and true social signals, read to detect the genuine pain points and desires behind every shopper.
Output
Each shopper's real pain points and desires, spoken back in their own language, matched to the one product that fits.
Outcome
They buy: even people who weren't in the market yet. That's the magic.
All you have to do is ask.
Power your store with the question it never thought to ask.
Powered by the Brain, our AI trained on your market's own words.
Persona quizzes convert at 16 to 20%. A generic page, 2 to 3%.
See how it works↓Quizshopping shows each shopper how you solve their exact problem, in their own words, the “this was made for me” moment for everyone. Here is how, in three moves.
Six or seven smart questions replace months of analytics. Instead of guessing what visitors want, you simply ask.
Each answer sorts a visitor into a persona with its own pain points, desires, and product needs, in real time.
Show them the one product for their problem. Not a catalog. A solution that feels built just for them.
At any moment only about 5% of shoppers are ready to buy, according to the 95:5 rule from Prof. John Dawes at the Ehrenberg-Bass Institute. Quizshopping captures the other 95% too: warmed up, segmented, and met again until they're ready. The 95% aren't one segment. They're five, from unaware to ready.
Based on the 95:5 rule, Prof. John Dawes, Ehrenberg-Bass Institute
The 95% aren't one segment. They're five.
Unaware
Doesn't know the problem yet.
the 95%
Problem-aware
Feels it, knows no solution.
the 95%
Solution-aware
Comparing the options.
the 95%
Product-aware
Knows you, unsure it fits.
the 95%
Ready
Just needs a reason to act now.
the 5%
Dawes says how many. Schwartz says how to move them.
Different problems. The same answer.
The average ecommerce conversion rate in 2025 was 2 to 3%, and 97% of visitors leave without buying anything. Every shopper arrives with a different, specific pain. A one-size-fits-all page never names theirs, never shows them how you solve it, so they decide it isn't for them and leave. The page captures no data from a single lost visitor.
Average ecommerce conversion rate in 2025
Of visitors leave without buying anything
Data captured from every lost visitor
“Our SPF50 moisturizer has hyaluronic acid, vitamin C, and niacinamide.”
Features. Ingredients. Specs.
“I just want my skin to stop looking tired. I have zero patience for a 12 step routine.”
Pain. Desire. Context.
The gap between these two is where your revenue is hiding.
All the method. None of the work. Our AI guides you from your store URL to a finished, persona-matched quiz, probably the easiest quiz builder on the planet. The depth runs under the hood: the Brain grows your data like Yggdrasil, the Norse world-tree, with roots in the deep and a canopy reaching the sky.
Roots
into your market's real customer language
Trunk
signal rises into the Brain
Branches
extend as the smart questions
Canopy
blooms into personas: with the receipts
Sophisticated underneath. Effortless on top.
Most brands market to the canopy: age, gender, location, income, job title and education, which are easy to measure. What drives the buy sits in the roots, and that is what Quizshopping reads: pain points, desires, motivations, fears, beliefs and identity. Those are harder to read, and that is where the sale lives.
What marketers see
Easy to measure
What drives the buy
Harder to read: where the sale lives.
Most brands market to the canopy. Quizshopping reads the roots.
Every shopper arrives with something unspoken. The Brain hears it, names it in their own words, and matches the one product that fits. Each shopper tells the quiz their problem and gets their own result page back: we heard you, here's what fixes it, buy here. Quizshopping builds a result page per shopper, not one popup for everyone.
EnergyThe problem
“I crash every afternoon and coffee isn't cutting it.”
···
We heard you
You crash every afternoon.
You need
Clean Energy Complex
Steady energy all day: no 3pm crash.
SleepThe problem
“I've tried everything for sleep. Nothing sticks.”
···
We heard you
You can't switch off at night.
You need
Wind-Down Melatonin
Fall asleep faster, wake up rested.
WeightThe problem
“I don't want a miracle. I want something that lasts.”
···
We heard you
You're done with crash diets.
You need
Metabolic Support
Lasting results, not another quick fix.
The Norse imagined Yggdrasil, the world-tree that binds every realm. Roots in the deep, life rising through the trunk, a canopy reaching the sky. The Brain, our AI, grows the same shape from your data. Roots reach into real customer language. Signal rises into the Brain. Branches extend as questions. The canopy blooms into personas, each with its signal strength and the receipts behind it.
A live look at the Brain growing a Bloom. This is a demo. Your Bloom is grown from your own data.
AI reads reviews, forums, and search trends, then feeds the Brain your market's real language.
Signal rises into the engine at the center. It reads, processes, and synthesizes.
Each branch carries one hypothesis, extending outward to learn what a visitor truly needs.
Personas blossom at the top, each with signal strength and the source receipts behind them.
Cart-to-purchase · cold traffic · GoodieBox
When you match the right product to the right person, people buy, whether they're cold, undecided or ready. VitaminOne, GoodieBox and Den Sidste Flaske all came from cold, zero-intent traffic: contest entrants and freebie seekers, the hardest sell there is. If it lifts them, it lifts every shopper who isn't sure yet. Imagine the lift on your warm and returning shoppers.
VitaminOne
Cold contest leads, zero purchase intent
11%
of freebie seekers bought on the spot
GoodieBox
Beauty subscription from cold traffic
44.4%
cart to purchase, the hardest sell in DTC
Den Sidste Flaske
Wine shop with hundreds of products
23.5%
cart to purchase, choice paralysis solved
95% of potential customers aren't buying right now, according to Ehrenberg-Bass, and only 5% are actively looking to buy, according to the LinkedIn B2B Institute. Salesforce counts 6 to 8 touchpoints before conversion, and Accenture finds that 49% buy products they didn't plan to after personalized recommendations. A quiz turns one visit into a conversation and captures the other 95%.
🧠95% of potential customers aren't buying right now. Win them before they're ready.
Ehrenberg-Bass
🎯Only 5% are actively looking to buy. A quiz captures the other 95%.
LinkedIn B2B Institute
💬6 to 8 touchpoints before conversion. A quiz turns one visit into a conversation.
Salesforce
🧩49% buy products they didn't plan to after personalized recommendations.
Accenture
📈7% of traffic from recommendations drives 26% of revenue.
Barilliance
🏆80% prefer brands that offer personalized experiences.
Epsilon Research
⏳Most leave not because they don't want it, the timing isn't right. Capture now.
Ehrenberg-Bass
📬96% buy from personalized messages. 81% ignore generic ones.
Attentive, 2025
Sources independently published · we cite them as found
For years this was InboxGame. Research-first. Human-led. We read hundreds of reviews by hand, built personas from real customer language, and turned cold traffic into buyers for leading Nordic brands. Now that methodology has a Brain. The roots were always there. Now they have a tree.
InboxGame is Powerable.ai.
Same DNA. New name. Brain inside. Bloom outside.
Before
Dormant
Awake
Connected
Active
On fire
Trusted by
Four forces of human psychology, read and matched by AI in every Bloom. We don't invent the psychology, we blend the proven models the best marketers use (Cialdini, loss aversion, choice overload) with your customers' real pain points and desires, their Category Entry Points (CEPs), and our battle-tested experience.
Each question makes people more curious about their result. They need to see the answer.
After answering six questions, people feel invested. Walking away means wasting the effort.
“This was made for me” triggers trust. 91 percent of consumers prefer brands with relevant recommendations.
Customers volunteer their data willingly. No cookies, no tracking. Just a conversation you own.
A visible progress bar lifts completion by up to 20 percent. Humans hate leaving things unfinished.
We don't lean on one trick. Every Bloom is engineered on the proven models of human psychology, the same ones the best marketers and behavioral scientists use: the 95:5 rule from Dawes, Eugene Schwartz's 5 stages of awareness, Cialdini's 6 principles of persuasion, loss aversion from Kahneman and Tversky, and choice overload from Iyengar.
The 95:5 rule
Dawes · Ehrenberg-Bass
5 stages of awareness
Eugene Schwartz
Category Entry Points
Romaniuk · Ehrenberg-Bass
Only ~5% are in-market now. The rest move through stages and moments.
6 principles of persuasion
Cialdini
Loss aversion
Kahneman & Tversky
Choice overload
Iyengar
Nudge
Thaler
The persuasion and decision science that turns consideration into a buy.
Curiosity gap
Commitment bias
Personalization effect
Zero-party data
The mechanics that make a quiz outperform a static page.
Most tools reach for one trick: a discount, a timer, a “drive awareness” plan. Quizshopping synthesizes the proven models into one engine: detect the moment, meet the stage, read the person and their pain, and recommend exactly what fits. That's the difference between using psychology and engineering it.
Each visitor gets a tailored experience based on their answer.
Age 35 to 55
“I'm looking for health”
Triggers
Why they buy
Pain points
VitaMax Daily: $24.99
Age 22 to 38
“I want more energy”
Triggers
Why they buy
Pain points
Energy Boost Complex: $21.99
Age 45 to 55
“I want to lose weight”
Triggers
Why they buy
Pain points
Metabolic Fire: $26.99
Same catalog. Three experiences. Each shopper sees only what fits them.
We turn your quiz into ad creative, popups and banners, so the same persona engine lifts conversion on every shopper, cold or undecided, wherever they already scroll. The same quiz runs on Meta and Instagram ads, TikTok, onsite popups and promotions, and website banners. The same quiz, every channel.
The same quiz · every channel
On Meta & Instagram
Quizshopping is in early access, and founding-cohort customers are hand-onboarded. Below are the answers on what Quizshopping is, how it handles the 95:5 rule, how persona quizzes convert, which data the Brain uses, where the quiz runs, how it differs from a quiz builder, what it costs, and whether it works with your store.
Your customers are begging to tell you what they want. All you have to do is ask. Join the waitlist for early access to Powerable. The founding cohort is onboarded by hand, one shop at a time, so we come back to people in the order they signed up.
44.4% cart-to-purchase from cold traffic: GoodieBox, the hardest sell in DTC.
